Generative Engine Optimization (GEO), also known as Answer Engine Optimization or AI Optimization, is reshaping digital marketing in 2025. Unlike traditional SEO, GEO prioritizes user intent, conversational queries, and AI-friendly content structures like FAQs and schema markup. As AI tools like ChatGPT, Google Gemini, and Perplexity provide instant, no-click answers, optimizing for these generative engines ensures your brand is cited in AI responses, driving visibility, credibility, and conversions in an AI-first search landscape.